NFL, Amazon Strengthen Deal For TNF Streaming
Although there’s no definite date for the season comeback yet, the NFL once again signs a three-year deal with tech giant Amazon to broadcast its special Thursday Night Football matches from 2020 to 2022.
Amazon first acquired the streaming rights in 2017 after outbidding other giant multinational companies like Facebook, Twitter, and YouTube. Both organizations renewed their long-standing contract this year to give stay-at-home fans the entertainment they deserve. Marie Donoghue, vice president of global sports video at Amazon, acknowledged the partnership in a press release:
“We are thrilled to renew our Thursday Night Football deal with the NFL, and are excited to expand our relationship to include exclusive global streaming rights to an additional regular-season game in 2020.”
Exclusive Streaming Rights From 2020 to 2022
Under the deal, Amazon is allowed to exclusively stream 11 Thursday Night Football games and an additional regular-season game per year on both Prime Video and Twitch. The deal stands for the next three seasons. This is good news for all fans of the sport, including those who keep a close eye on the matches for NFL betting tips and other stats that help make better predictions.
The 11 games will be the same games that air on the Fox channel each season. Meanwhile, the regular-season weekend game for Amazon’s channels and apps is streamed every Saturday in the second half of the schedule. On Prime Video, members can customize their viewing experience by choosing special-language coverage and alternative audio options.
Live broadcasting rights are exclusive to Amazon’s channels. But soon, regular-season games are made available on over-the-air televisions for free in the markets of the two teams featured.
Amazon reportedly paid the NFL over $60 million per season. The total value of the new three-year deal starting in 2020 is possibly worth more than $200 million. The 2020 deal is more expensive than the previous deals signed from 2017 to 2019. Nevertheless, Amazon can expect over 150 million paid Prime members to access the content and make a profit, especially now that the number of NFL’s third-party viewership is increasing.
Last year, the digital viewing of Thursday Night Football games saw a 4 percent increase in viewership compared to its 2018 numbers. Amazon and the NFL generated an average of 15.4 million viewers across digital broadcasting networks, including Prime Video and Twitch.